I’ve found that traditional marketing books are not very helpful in the startup world. So a few years ago, I decided to publish the Startup Marketing Blog to share the insights I gained while running marketing at LogMeIn and Uproar from launch to NASDAQ IPO filings. I refined my recommendations as I helped bring Dropbox, Lookout, Xobni and Grockit to market and helped accelerate growth at Eventbrite, Webs, World Golf Tour and Songkick.
I am now founder and CEO of Qualaroo, a company focused on making it easy for marketers to improve website visitor engagement without help from the dev team. Our flexible DIY toolset can be used to boost key website metrics such as signups, usage, referrals and sales volume, as well is run inflow surveys to better understand user decisions.
If you are new to this blog, I recommend starting with this post.