Eric Ries on The Four Steps to the Epiphany

I often recommend The Four Steps to the Epiphany as the best book available on taking a new startup to market.  However I’ve never captured the essence of the book as well as Eric Reis did in his blog post this weekend.  In addition to a great summary, he also relates the book back to his own experiences and provides practical guidance for applying the books lessons.  If you don’t have time to read the book, at least read Eric’s post.

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About Sean Ellis

Former CEO of GrowthHackers.com and Qualaroo. Previous roles include first marketer at Dropbox, Lookout, Xobni, LogMeIn (IPO), and Uproar (IPO). Also interim marketing exec roles at Eventbrite, Socialcast, and Webs.

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