Focus is the most precious asset for any startup CEO. As much as I love blogging about startup marketing, it just isn’t a very good use of my time these days. So for the foreseeable future, I’ll be taking a hiatus from blogging on Startup-Marketing.com. The most important thing you should have taken away from Startup-Marketing.com is that startup marketers need to focus on doing what’s important at any given stage in a startup. My short post on The Startup Pyramid gives a good breakdown of the marketing priorities that matter most for startups. It’s worth re-reading if you’ve read it before.
Now Blogging at blog.qualaroo.com
If you do everything right in the early stages and you’re lucky, startup marketing eventually just becomes marketing. Established companies have many of the same challenges as startups. They still need to stay on top of who loves their product, why they love it and how to get many more of the right people into a must-have experience. The effective emerging tactics for connecting with the right people and onramping them to your product experience are the same for startups and established companies.
At blog.qualaroo.com I’ll be exploring observations and lessons learned in a way that is hopefully useful to all marketers, not just startup marketers. My most recent post explores why online marketing keeps getting harder every year and what you can do to keep up. Below is a brief excerpt followed by a link to the full post.
The Online Marketing Arms Race
Online marketing was pretty easy when I first started doing it in 1996. It wasn’t rocket science that you should test ads for response rates and measure conversions. But surprisingly a lot of people weren’t following this process. Considering that there was less than $20 per year competing for the attention of each US Internet user, this little edge made it easy to profitably acquire lots of customers online.
Marketing is Getting Harder
But in the last few years, online marketing has gotten much harder. Marketers now pile in more than $140 per user in advertising each year. To compete, today’s online marketers must seek READ FULL ARTICLE