New Kotler Book on Marketing Metrics

I was excited to see that Philip Kotler (and Ned L. Roberto and John Davis) will publish a book in January ’07 called “Measuring Marketing: 103 Key Metrics Every Marketer Needs.”  I’ve always found Kotler’s books offer valuable marketing guidance in topics that complement metrics driven marketing.  However, since this book focuses entirely on marketing metrics, it should do a lot to validate the science of measuring marketing efficacy.  You can view the table of contents on the publisher’s website.  By the way, while Amazon lists Kotler as the first author, you’ll notice that publisher’s website only mentions John Davis.


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