Here are the latest updates to my presentation on Slideshare giving an overview of my go to market approach. I simplified the overall presentation and contrasted the 12in6 Methodology to the typical approach taken by startups.
For those who are new to the Startup-Marketing.com blog, this is the approach that I’ve used to launch several successful startups including two that have gone on to file for NASDAQ IPOs (Uproar in 2000 and LogMeIn in 2008 – pending). Recent startups using the methodology have included Dropbox (runner up for best startup in 2008 at the Crunchies), Xobni and Eventbrite.
Looking forward to any feedback.