Yesterday was the third time the Growth Hackers Conference was held in Silicon Valley. It’s humbling to be a part of the speaker lineup at this conference. The collective knowledge and experience of the speakers comes from driving growth at companies like LinkedIn, Facebook, Twitter, Quora, Dropbox, Eventbrite, Square, AirBNB, Tickle, Lyft, Udemy, Wealthfront, etc. Each speaker shares specifics from their roles about what was critical for driving growth and the underlying process and principles that led to these discoveries.
It is one of the few conferences where I’ve spoken that I’m truly excited to attend all the other sessions. Most other conferences just aren’t worth taking time away from focusing on my company.
One of the things I really liked about the conference this time was that most of the speakers acknowledged that growth hacking is really hard and that most of the things we try don’t work. But it’s through relentless testing that we find meaningful growth hacks that deliver valuable experiences to prospective customers. Many speakers also shared the importance of instrumenting the right kind of customer tracking and engaging your customers to truly understand their needs.
It was also fun to chat with a bunch of attendees from the GrowthHackers.com community who travelled to the conference from all over the world.
My presentation this year was on the power and importance of conversion rate optimization to building an effective growth engine. Here are my slides:
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