Jamie Siminoff recently suggested I check out the sign up process for TripIt. I highly recommend you go check out the TripIt sign up process if you haven’t already. It is absolutely brilliant and highlights how important it is to think about marketing as you are building your product.
Here was the comment I posted on Jamie’s blog comment:
One word – “Smooth!”
I’m blown away by the signup process. Very easy, low commitment. After you have received some value, they encourage you to register – to get more value.
Also some interesting viral marketing/social networking angles. Just when I thought I wouldn’t be tempted to join another social network, I think this one would actually be useful. I added you as a friend, so it will notify us when we are in the same city.
Thanks for pushing me to finally check out TripIt. I’ve been hearing about it for a while. Definitely some stuff to learn from these guys.