I highly recommend listening to the latest Marketing Monger podcast. If you’re not familiar with Marketing Monger, it is a series of podast interviews with marketing experts from various fields. I was previously unfamiliar with today’s guest Tom Asacker and wasn’t thrilled when I heard the topic was branding. Generally I find people that focus on branding are a bit lacking in the area of “accountable” marketing, but I found myself constantly agreeing with Tom and learned quite a bit about branding. I will definitely spend some time reading his material as he might finally help me articulate a viewpoint on branding that better gels with metrics driven marketing.