Great Startup Marketing Post By Entrepreneur-Turned-VC

Check out this excellent post on marketing a startup by Josh Kopelman, Founder and Managing Partner at First Round Capital (one of the VCs behind Xobni).

http://redeye.firstround.com/2008/01/after-the-techc.html

His key point is that a single event (such as TechCrunch) sprinkled with viral growth should NOT define a startup’s marketing strategy.  He then goes on to explain what should.  His recommendations are right on the mark.