Great Startup Marketing Post By Entrepreneur-Turned-VC

Check out this excellent post on marketing a startup by Josh Kopelman, Founder and Managing Partner at First Round Capital (one of the VCs behind Xobni).

His key point is that a single event (such as TechCrunch) sprinkled with viral growth should NOT define a startup’s marketing strategy.  He then goes on to explain what should.  His recommendations are right on the mark.

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