The video from yesterday’s interview with Andrew Warner is now live on Mixergy.com (see embed below). While Andrew initially characterized me as the “secret weapon behind start-ups that have had incredible growth” I explained that a lot of their growth was based on the pre-existence of great products that met important user needs. I helped these startups build a strong growth foundation around early users’ passion, but the continued momentum is the result of product/engineering teams that keep enhancing the products and great marketers accelerating customer acquisition. Startup success is truly a team accomplishment and if the team starts to focus on who deserves the most credit, success will likely evaporate.
As a successful entrepreneur himself, Andrew did a great job of steering the conversation to the topics most interesting/useful for entrepreneurs. It took me a while to get warmed up (it was a Monday morning after a weekend in Vegas), but there is a lot of new and useful information – particularly in the second half.
Successful startups are only possible with founders who have the guts to go for it so Andrew and I spent a lot of time at the end of the interview trying to analyze the qualities of the best entrepreneurs. Each of the founders I’ve worked with deserve to be on this list, so I regret not mentioning all of them. If the video isn’t loading below, try this link.