More on CEO’s Role in Driving Growth

I just wanted to highlight a reply to a comment on my post Founders Make the Best Startup Marketing Leaders :

“In hindsight, probably one of the most important points of the blog post is that CEOs must take an active role in driving customer growth whether or not they have an interest in marketing. Nearly all of the risk and upside in a startup is in your ability to gain customer traction and then drive scalable customer growth. The CEO should not abdicate this responsibility to the marketer.”

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About Sean Ellis

Former CEO of GrowthHackers.com and Qualaroo. Previous roles include first marketer at Dropbox, Lookout, Xobni, LogMeIn (IPO), and Uproar (IPO). Also interim marketing exec roles at Eventbrite, Socialcast, and Webs.

2 thoughts on “More on CEO’s Role in Driving Growth

  1. Hey Denis – it’s been a long time since our conversation in Moscow. Hope you are well. I’m not very familiar with Smart Grid. I looked it up and it seems pretty interesting. A lot of Silicon Valley VCs are focused on green tech, so there must be something there…